It’s likely you’ve come across a good amount of infographics whilst perusing a content-savvy individual’s or a company’s content both online and off. In fact, according to NeoMam Studios, an infographic design agency, the use of visualized information has increased 400 percent in literature since 1990 and 9,900 percent on the Internet since 2007.
Why is visual content, specifically visualized information in the form of infographics, becoming increasingly popular? Because human beings are visually wired: 70 percent of all the sensory receptors are in the eyes and 50 percent of the brain is involved in visual processing. Astoundingly, we can get the sense of a visual scene in less than one-tenth of a second: it takes 150 milliseconds for a symbol to be processed and 100 milliseconds to attach a meaning to it.
What’s another awesome benefit of visually formatting information? In this day and age, we suffer from information overload. Due to the wonder that is the Internet, we receive five times the amount of information today as we did in 1986, consuming 34 gigabytes or 100,500 words outside of work on an average day. Furthermore, web page visitors only read 28 percent of words per visit on average. According to NeoMam, infographics help counter information overload because they’re more engaging, more accessible, more persuasive, and easy to recall.
Infographics are great because they’re colorful. In fact, researchers have found that color visuals increase the willingness to read by 80 percent, increase readers’ attention spans and recall by 82 percent, and make an impression that’s 39 percent more memorable.
They’re also more comprehensible. A study found that there was a 70 percent rate of understanding for medicine labels that were text only and a 95 percent rate of understanding for those with text and pictures. Think Ikea instructions: people following directions with text and illustrations do 323 percent better than people following directions without illustrations.
According to a study by the Wharton School of Business, infographics and visualized information are more persuasive. While 50 percent of an audience in the study was persuaded by a purely verbal presentation, 67 percent was persuaded by the verbal presentation hat had accompanying visuals. Furthermore, mentioning cognitive neuroscience and incorporating pictures of brain scans make people more inclined to believe what they’re reading.
Infographics are memorable because while people only recall 10 percent of what they hear and 20 percent of what they read, they remember 80 percent of what they see and do. Still looking for more pros of using infographics in your content marketing strategy? They’re extremely engaging, easy to digest, and fun to share (especially on social media).
Still not convinced? Check out some of these other infographics about infographics:
Please leave links to your favorite infographics in the comments section!