Musings on the content marketing world.

Trying to wrap your head around how to use social media for business? Wondering what grammar mistakes you’re making? Curious as to what you should be looking for in a content marketer? You’ll find all this and more explored in my blog.

4 Ways to Repurpose Content to Maximize Reach

4 Ways to Repurpose Content to Maximize Reach Content is a big investment. Whether you’re creating it in house or contracting out to a freelancer (like me), content takes a lot of time and/or money to create. Therefore, it’s important you get the most out of it. In this post, I’ll explore a few ways…

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What Foodies Can Teach Content Marketers

What Foodies Can Teach Content Marketers One of the best practices a content marketer can implement is to emulate what works for others. I’m not talking about plagiarism here—but picking up on the tried and true best practices of people that have been there and done that. Throughout my browsing of endless web content I’ve…

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How to Develop Your Social Media Strategy

How to Develop Your Social Media Strategy I’ve seen it a lot: brands and businesses on social media simply posting their own content without any knowledge of when and what they should post and who they’re posting for. To help get your company on the right track, here are the basics of developing a social…

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How I Increased 2 Blogs’ Page Views By Over 2000%

How I Increased 2 Blogs’ Page Views By Over 2000% My first job in the digital marketing space was as a blog writer for a real estate lead generation company. There, I managed two blogs: one realtor facing and the other consumer facing. I had a solid writing background but little to no experience in…

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