How to Blog Like a Boss
There are a million gazillion posts about blogging on the web—but not many on how to blog like a boss. Therefore, I’ve taken the best blogging skills I’ve developed over the years and turned them into a post. After all, why play the trial and error game when you can go straight to implementing what works? Please take these tips from my own learning experiences and start blogging like a boss today!
1. Write What You Know
The best advice I can give a blogger is to write what you know. The articles about topics you’re familiar with will prove to be the most insightful; after all, you’re providing keen, experienced wisdom others can benefit from.
Furthermore, these articles are usually easier and faster to write because you don’t have to do a ton of in-depth research on the topic at hand (you’re already an expert, remember?). Lastly, the proverbial cherry-on-top of writing what you know is that those blog posts will most likely outperform others in social shares, driving traffic to your site, and conversions.
2. Implement SEO Basics
There is a ton of SEO tips and tricks you can mill through, but when it comes to the actual writing of an article, I try to focus on implementing a few key basics.
After identifying a topic your audience is searching for and will find valuable, I start with picking a keyword or key-phrase, and build my article around it. Once you land on a keyword or phrase, make sure it’s in the title/headline of your article, the URL, the first paragraph of your post (preferably in the first sentence), used once or twice throughout the body of your article, and one final time in the last paragraph.
Make sure you use your keywords naturally: if it just doesn’t work into your last paragraph, don’t try to awkwardly fit it in. Most important of all, don’t participate in keyword stuffing (cramming your keyword into your post as much as possible) —it does more harm than good.
Other SEO basics you want to implement in every post include:
- Article Title/Headline: The title of your article is incredibly important—it’s what will attract or deter potential readers, so make sure it accurately fits your post in a fun, eye-catching way.
- Linking: Link both internally to articles on your own site and externally to resources on others’ sites.
- Content Length: Google doesn’t like pages with content less than 300 words, so make sure you hit 300 words at least—in fact, a minimum of 500 words is a better practice still. If you really want to impress the SERPs, try to post content over 2,000 words long. Just remember to always prioritize quality over quantity.
- Visuals: Images, infographics, and videos all help boost engagement and time spent by viewers on your post. People love to look at and share visuals!
- Heading Tags: Also known as H1 through H6 tags, heading tags help with on-page SEO and signal the hierarchy and level of importance of each heading and sub-heading. For example, your title would be your H1 tag, your secondary heading would be your H2 tag, and subsequent sub-headings would be H3 tags, etc.
3. Keep Social Media & Other Forms of Marketing in Mind
As you’re writing your article, take note of what parts of your post will do well on different social media channels. For example, as I write, I pull out sound bites and hashtags I think will do well on Twitter. I also promote different sections of my articles on different platforms so that my social media posting isn’t redundant on multiple sites. You can also take note of how you’ll best position your latest post for your next newsletter or email marketing campaign.
There you have it! I hope these 3 blogging basics will help you on your content creation journey. Obviously, you can go more in-depth into blogging (there seems to be an infinite number of layers to this digital marketing onion), but if you start creating with these content, SEO, and social media basics in mind, you’ll be well on your way to blogging like a boss!
Just starting a business blog or need to freshen up stale content? Either way, I’m your girl. Book some time with me below to get the conversation started.
This post was originally published in 2014 and updated in 2021.